I believe the success I've achieved for my clients can be attributed to a key factor: my ability to wrap brilliant creative execution around equally brilliant strategic thinking. That skill has been developed over 20 years in the retail discipline, on both the agency and the client side, including stints with Target and Best Buy. The result has been a true "best in class" knowledge of shopper marketing, applied to the needs of a diverse group of clients such as Microsoft, Target, Pixar, DreamWorks, HP, Samsung and St. Jude's Hospital. Right now, I lead the Bacardi team for The Marketing Arm, driving sales across the BUSA portfolio. My success comes from simple hard work and attention to detail, plus keen insights, flawless execution and an ability to build, motivate and manage a fantastic team.
